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Gay Vendimia 2012 Gabriel (left) and Fernando Canci |
By Roy Heale
Mendoza is the fourth largest city in
Argentina with a population of approximately one million people. It
is the acclaimed capital of Agentina's wine industry and famous for
the Malbec vintage. Mendoza is nestled in the foothills of the
Andes, about 1000 meters above sea level and is also a center for
skiing in the nearby mountain peaks during July, August, and
September. Attractive streetscapes, the beautiful parks and lakes,
and pulsing nightlife are establishing Mendoza as a popular new
gay
vacation destination at a very reasonable cost. It is recognized by
many
LGBT tourists as the second most gay-friendly destination in
Argentina after Buenos Aires. The dry desert-like climate provides
perfect conditions for cultivating grapes and Mendoza is known as the
country's Wine Capital.
Annually in March Mendoza celebrates
Vendimia (the wine harvest) and this includes an official event
‘Fiesta de la Vendimia Gay’ (
Gay Vendimia) held on the second
Saturday of the festival. It is the largest LGBT event of its kind in
Argentina and last year over 5000 revellers attended. Seventeen years
ago this event was founded by Ricardo ‘Tito’ Bustos, originator
and iconic owner of some of Mendoza’s gay nightspots. Gay Vendimia
started in 1996 as a joke, according to Bustos, who decided to stage
a
Gay Vendimia celebration at his night clubs.
The
LGBT festivities take place the
second week in March, after the main Grape Harvest Festival ends.
This conservative northern city has a smaller, more demure scene than
Buenos Aires, but during this week-long celebration Mendoza lets its
rainbow flag fly high and proud.
Developing into a major attraction of
Mendoza's annual Vendimia, in 2003 the City of Mendoza Government
recognized this as an Official Vendimia event and included it in
their Official Program.
As the event continued to grow in size
and scope, five years ago Bustos hired brothers Gabriel and Fernando
of Gabriel Canci Difusion to produce the event. They developed the
slogan
Vendimia For All recognizing
it is now attended by the LGBT
community and many straight persons. “This was a good idea which
began within the gay community, but is now non-discriminatory and
welcomes everyone to participate,” says Gabriel Canci. “This has
caused the party to explode and become even more popular with
attendees coming from all over the world. For the past five years the
number of participants has grown each year and we keep having to move
it to larger venues. For the 18th
Annual Gay Vendimia in 2013 we are planning to hold the event in a
large stadium and this location will be announced later this year.”
This eye-popping
Las Vegas style extravaganza and dance party with state of the art
technology incorporates over 200 singers, dancers, acrobats, actors,
drag queens, live music, renowned DJs, and, of course, the judging
and crowning of the Gay Vendimia King and Queen. The doors open at
11PM with warm-up performances, the King and Queen contestants show
begins just after Midnight, and then the dance party lasts until 8AM.
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2012 Gay Vendimia Queen & King |
The main event of
the King and Queen crowning is preceded by a week long series of
events at the local LGBT bars and clubs including Bustos' owned La
Reserva Pub and Queen Disco. The contestants are pre-screened and the
finalists participate in a series of activities until the grand
finale when a panel of media and celebrity judges plus fifty randomly
selected audience members make the final decisions.
The very
gay-friendly city of Mendoza offers many attractions for LGBT
travellers, although most venues are mixed with a gay and lesbian
clientele. La Reserva Pub is a small boisterous pub that hosts
theatre and music during the week and drag shows on weekend nights.
Estación Miro is where you’ll find quite a diverse mix of gay men
and women including many transsexuals dancing the night away. Queen
Disco is Mendoza’s oldest gay club, and is the place to be on
Friday and Saturday nights to boogie to pop hits, techno, and Latin
music.
A
sophisticated local culture blends with a simpler, unhurried
lifestyle for a perfectly relaxing vacation. Great sights and
experiences during the day plus restaurants, bars, and cafes offer a
multitude of nightlife entertainment options including gay and
gay-friendly establishments. Late at night the Aristides Villanueva
is the street for
dining out and of course the action starts at about 10PM as with all
Argentine dinners. Here you will find a festive atmosphere with large
patios full of locals and tourists indulging themselves at
restaurants offering every International culinary delight imaginable.
Plus, of course, the renowned Argentine Parillas, where beef is a
heavenly delight especially when accompanied by a local Mendoza
vintage red wine. All at prices lower than almost any other major
vacation destination in the world today.
The heart of Mendoza is the main
square called Plaza Independencia from which the streets and avenues
spread out in all directions. The very large inner-city Parque San Martin
offers a multitude of relaxing outdoor activities in a lush green
environment, and the Area Fundacional is a trip back in time to the
city's origins.
Mendoza doesn’t
have any exclusively gay-only accommodations but renting a stylish
apartment at the gay-owned and operated DeptosMendoza is an excellent
choice. The staff speaks English and the modern-style, fully-equipped
suites are in the heart of downtown. They offer designer vacation
apartments in Modigliani Art & Design Suites or DOT Suites. Here
you can also find expert advice on the local gay and lesbian scene or
tours to the vineyards, hot spring spas, or outdoor sports
activities.
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Modigliani Art & Design Suites |
Towards the end of
a hot sunny day the gay Alternative Spa for men can offer a respite
from the heat. It is open from 3PM to 11PM offering whirlpool, sauna,
lockers, solarium, relaxing areas, and bar with a chance to unwind
and meet the local gay community.
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LGBT Why Not Spumante |
Plus of course you
can sample the special LGBT spumante sparkling wine of Mendoza called
“Why Not” with a rainbow incorporated into the label and know
that you are truly in a gay-welcoming city.
Erica Reverter, the
young entrepreneur responsible for initiating the project, while
studying Marketing Wines at the Wine Institute of Mendoza. As part of
a contest students had to submit a sales concept and find an original
initiative to promote sales. Reverter chose the LGBT market since in
the wine world vintners do not usually think of these
LGBT consumers as having their own tastes and needs. The idea eventually won
the contest and it was a matter of months before the "study", became
a reality.
Pack your party
clothes, dancing shoes, prepare to sample good wines, and head to the
Argentine city in the Andes which welcomes you---Mendoza.
Gay Vendimia
Information:
Gay
Vendimia 2013: 9th
March 2013
Venue: To Be Announced October 2012
Admission Prices
Approximately: Regular ARS$160 VIP ARS$320
Websites
For More Information:
www.vendimiagay.com
or www.gabrielcanci.com
www.deptosmendoza.com
www.mendoza-gay.com.ar